Comic Relief Kilimanjaro climb boosts bookings

Macmillan and Marie Curie handle extra demand as celebrity challenge inspires viewers

The nine celebrities who conquered Africa's highest peak for Comic Relief have prompted a surge in enquiries and bookings for international fundraising challenges.

Macmillan Cancer Support reported that enquiries about its 2010 Kilimanjaro challenge had increased from 100 to 400 a day immediately after television coverage of the celebrity ascent.

Twenty-two bookings had already been made, said a Macmillan spokesman, compared with three at the same time last year. He said the charity might not need to run the usual appeal for participants and might consider running a second event.

Marie Curie Cancer Care said it had received 66 enquires about its Kilimanjaro trek, compared with three at the same time last year, with five times as many bookings.

Charity Challenge, the company that organised the event for Comic Relief, said bookings were at least double what it would expect at this time of year and enquiries had increased tenfold.

- See Editorial, page 12.

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