Comic Relief targets millennials via Wattpad for Red Nose Day

The charity is using the storytelling platform in the run-up to the 24 March event

Comic Relief is making a concerted effort to engage with teenagers online through the Wattpad storytelling platform in the build-up to Red Nose Day on 24 March.

Wattpad, which allows users to read and share stories, has 1.3 million users in the UK, 75 per cent of whom are under 24. Stories relating to fundraising and charity will be housed on Comic Relief’s official page on Wattpad and one of the site’s leading writers, Leigh Ansell, who boasts 123,000 followers, will post a specially commissioned story focusing on Red Nose Day.

The charity, which will also take over the humour section on the platform, sees the partnership as a development of its approach to targeting younger people who might be put off by the #ad and #spon hashtags (advertising and sponsored respectively) that usually come with any paid advertising on social media platforms.

Pete Durant, digital partnerships and social media lead at Comic Relief UK, said: "Partnering with Wattpad is the next step in engaging with a fresh young audience. Storytelling has always played an important part in Red Nose Day and we’re glad we’re able to continue the tradition."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Digital Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Charity property: could you be entitled to a huge VAT saving?

Charity property: could you be entitled to a huge VAT saving?

Partner Content: Presented By Markel

When a property is being constructed, VAT is charged at the standard rate. But if you're a charity, health body, educational institution, housing association or finance house, the work may well fall into a category that justifies zero-rating - and you could make a massive saving