What are the challenges of being a young leader? When you're visibly younger than your peers, you have to work harder to prove yourself and gain credibility. I was a marketing manager and was exposed to blue-chip customers early on, and I worked with great people; unfortunately, you can't fast-track experience.
What's the best career advice you've received? I was advised that "people buy from people they like", and I've found this relates to so many aspects of business and life, not just sales. Building good relationships and leaving positive impressions is key in this sector.
How does a charity benefit from having a young leader? Energy, enthusiasm and an openness to try new things – just because it's always worked a certain way doesn't mean it's the right way for us today. I feel I'm at an age where I can blend experience with enthusiasm.
How would you describe your management style? I'm calm, open and honest and might appear quite laid back, but I'm a stickler for detail and organisation. People work best when treated well and with a certain amount of freedom.