Communication News: Freedom Food ads to target shoppers' habits at Christmas

The RSPCA's Freedom Food scheme is launching one of its biggest-ever campaigns to increase consumer awareness of animal welfare issues in the run-up to Christmas.

The campaign will feature press adverts focusing on three key product areas - eggs, chickens and turkeys. Each of them will highlight the benefits of improved welfare standards, urge consumers to buy Freedom Food labelled products and direct them to approved retailers.

The adverts will appear in a number of national newspapers and Radio Times in the run-up to Christmas.

Nina Crump, marketing controller of Freedom Food said: "We hope to make a real difference to people's shopping habits this Christmas."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now