The Rainforest Foundation UK has created an online game to highlight the impending destruction of the world's second largest rainforest in the Democratic Republic of Congo.
Visitors to the foundation's website are invited to play 'Raiders of the Lost Bark', which involves dodging fast-rolling logs, avoiding flying chainsaws and leaping across burning forests, before taking action to stop the real destruction of the Congo's rainforests.
Once the game is over, players are asked to sign a petition or send an email to World Bank president James Wolfensohn.
The calls to action request him to halt proposed industrial logging in the country and develop alternatives to benefit the 35 million people living in and around the forest.
Some 60,000 people have signed the petition since it was launched on 13 November to coincide with the Forest Summit organised by the World Bank and held in the Congo.
"We wanted to take a very serious issue and make it interactive and engaging so that people would want to take action," said Rosemary Brown, the Rainforest Foundation's communications officer.