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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

How rapid digital upscaling is enabling health charities to meet Covid-19 challenges

In the face of spiralling demand, Kirsty Marrins reports on a sector that has taken the leap online to communicate across a pandemic

Clic Sargent's impact report: the difficult second album

The youth cancer charity's report drew praise from around the sector last year, but it left it with a challenge: how to make it even better

Third Sector Awards 2019: Communications Campaign of the Year - Encephalitis Society for World Encephalitis Day 2019

Awarded to a charity for a highly successful, innovative or inspiring communications campaign

Third Sector Awards 2019: Best Charity Film - Hospice in the Weald for Precious Moments

Awarded to a charity and/or agency that has produced the most inspiring awareness-raising or fundraising film of the year

Third Sector Awards 2019: Communications Agency Campaign of the Year - Spink and Orchid for Face up to Prostate Cancer

Awarded to an agency that has helped to create a highly successful communications campaign for its client, or provided an exceptional level of support and advice

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Focus On... Digital Media

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Brand Watch

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year