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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

Getting to the heart of A Northern Soul

Getting to the heart of A Northern Soul

Steve Arnott, managing director of the social enterprise Hull Beats Bus, talks about how he got involved with the documentary, A Northern Soul, which will be shown on BBC2 on Sunday night

'You don't get much thanks - just abuse'

'You don't get much thanks - just abuse'

Some charities attract public hostility for their work. PJ White examines how two unpopular causes are meeting the challenge

Christmas... a time for giving and charity TV ads

Christmas... a time for giving and charity TV ads

Charities are spending increasing amounts on TV adverts over the festive period. Stuart Derrick reports.

Breaking down the PR silo

Breaking down the PR silo

Far from being 'faceless', the PR team should be fully integrated into the work of a charity, writes Lorna Harris

Action for Children launches its first VR campaign

Action for Children launches its first VR campaign

The Spare Room highlights the importance of foster carers and seeks to change attitudes towards fostering

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Focus On... Digital Media

Charlotte Beckett: Playing with purpose

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Focus on: Vine

Focus on: Vine

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Twitter's video app to their advantage

Focus on: Instagram

Focus on: Instagram

Charlotte Beckett, head of digital at the Good Agency, gives her tips on how charities can use the app to their benefit

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year