Communications Good Practice
Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.
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Some charities attract public hostility for their work. PJ White examines how two unpopular causes are meeting the challenge
Charities are spending increasing amounts on TV adverts over the festive period. Stuart Derrick reports.
Far from being 'faceless', the PR team should be fully integrated into the work of a charity, writes Lorna Harris
The Spare Room highlights the importance of foster carers and seeks to change attitudes towards fostering
Some believe that charities have lost their campaigning zeal in the shadow of the lobbying act, but that isn't the universal view of the sector. John Plummer reports
For charities today the challenge is that...
The third sector has never been under such...
Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist
Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist
Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters
Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.
Expert advice and case studies on using digital media to campaign for change and communicate with supporters.
The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone
YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public
The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone
YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.
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