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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

Debra Allcock Tyler: Remember to ask - where's the blimmin' egg?

Debra Allcock Tyler: Remember to ask - where's the blimmin' egg?

Don't accept what you're told without question - it's our job to ask difficult questions

Adeela Warley: Learn to navigate the communications ecosystem

Adeela Warley: Learn to navigate the communications ecosystem

New technology can sometimes appear to make the world more complex, but collaboration and coordination across specialist teams can ease the burden

Rebecca Munro: Lessons from the RSPB's Let Nature Sing campaign

Rebecca Munro: Lessons from the RSPB's Let Nature Sing campaign

We knew we had to be bold to reach the wider public, writes the director of communications and fundraising at the wildlife charity

Sue Tibballs: Civil society is entering a new era: embrace it

Sue Tibballs: Civil society is entering a new era: embrace it

The sector has to find and broadcast a refreshed sense of its role and value

Adeela Warley: Our choices of medium, message and storyteller are influential

Adeela Warley: Our choices of medium, message and storyteller are influential

Communication drives culture and behaviour, so it pays to be alert to the narratives around us

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Focus On... Digital Media

Charlotte Beckett: Playing with purpose

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Focus on: Vine

Focus on: Vine

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Twitter's video app to their advantage

Focus on: Instagram

Focus on: Instagram

Charlotte Beckett, head of digital at the Good Agency, gives her tips on how charities can use the app to their benefit

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year