COMMUNICATIONS NEWS: Alzheimer Scotland sends out helpline leaflets to doctors

A dementia charity has launched a campaign to promote its helpline at every GP practice in Scotland.

Alzheimer Scotland - Action on Dementia decided to act following a 21 per cent rise in calls to its helpline in 2002.

The campaign, which is sponsored by pharmaceutical companies Pfizer and Eisai, involves sending every GP practice in Scotland a display stand with leaflets about dementia.

Each leaflet contains the helpline number, which has helped 32,000 callers.

Maruska Greenwood, helpline manager, said: "We hope that this new campaign will mean no-one has to struggle on alone without knowing they can pick up the phone at any time to speak to someone who understands what they are going through."

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