Anti-Slavery International has launched a web site to generate support for its ongoing campaign against human trafficking.
The charity plans to use a viral e-postcard campaign to raise awareness of the fact that 700,000 women and children are trafficked across borders each year.
The e-postcards went live yesterday and feature attractive scenes from popular holiday destinations such as Florida and Italy with a message "To find out where xxx wishes you were, click here".
Once clicked on, the reverse of the postcard gives information on the harsh conditions the victims of trafficking face when they reach these locations. The viral campaign, which works through word of mouth, hopes to gain 10,000 signatures for a petition.
Anti-Slavery wants legislation introduced to make human trafficking a criminal offence.