Barnardo's controversial new anti-child prostitution ads have received 20 complaints, but gained widespread coverage of the charity's campaign for new legislation to protect children from abuse.
The newspaper ads and posters were launched on 16 September and feature children in abusive situations with their faces digitally aged. The theme of the campaign is stolen childhood.
The ads support Barnardo's campaign to end the sexual exploitation of children. The charity wants to see new government legislation to protect children.
A report released simultaneously features the stories of child prostitutes, highlights key issues facing such children and documents Barnardo's projects across the UK.
Many local newspapers and radio stations have covered the story, according to a Barnardo's spokeswoman.