Children's charity Barnardo's believes it has struck the right balance with its tough new advertising campaign which aims to raise the charity's profile without upsetting would-be supporters.
The campaign, run in newspaper adverts for eight weeks, superimposes adult's faces onto two children in potentially abusive situations.
The campaign was developed with consultation and research across Barnardo's.
A team of advisers including project leaders, policy officer and staff from the policy, research and influencing unit were closely consulted in order to produce hard-hitting ads that represent the realities faced by children abused through prostitution.
The charity says it has received complaints, but that the initial reaction to the campaign, which launched last Monday, was much "quieter
than it was last time.
Barnardo's had to amend its controversial advertising campaign two years ago after the Advertising Standards Authority received complaints.