The Anthony Nolan Trust has rekindled an 18-year-old partnership with the National Association of Round Tables to run its biggest recruitment campaign for male bone-marrow donors.
'I need a man' aims to redress the dearth of young men aged 18-35 on the trust's 350,000-strong register of bone-marrow donors. It also reflects the networking organisation's desire to add to its 13,000 young male membership.
The year-long campaign kicks off a charity of the year partnership between the two organisations.
The trust will distribute campaign packs to 1,000 Round Table branches, urging people to contact the trust for advice on how to arrange meetings for men to become donors and members of the network.
A similar campaign in 1986 helped the charity recruit 100,000 potential bone marrow donors. It is hoped that this campaign will attract around 10,000 new male donors.