Communications News: Campaign aims to change perception of mental ill health

Mental Health Media, Mind, and the Samaritans are among the charities backing a five-year programme launched by the National Institute for Mental Health in England last week to tackle the prejudice of mental health.

The Shift campaign aims to achieve a change in public perceptions of people with mental health issues. It began with 10,000 posters to GPs and 60,000 postcards sent to young people, companies and the media, stating: "We all have a mental health problem."

The charities claim that more than half of all employers are reluctant to hire someone with a history of mental ill health.

WWAV Rapp Collins created the materials, which contend that the 'real' mental health problem is that society discriminates against people with mental health problems.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now