COMMUNICATIONS NEWS: Centrepoint plans rebrand to create individual identity

Young people's homelessness agency Centrepoint will rebrand later this year to distinguish itself in an "overcrowded market".

"We're in the process of looking at our brand and over the next few months will be changing the way we communicate externally,

said communications director Jim Minton.

Centrepoint deals with homeless young people aged 16 to 25, and wants to improve its links with this group to differentiate itself from fellow homelessness charities Crisis and Shelter.

A likely growth area for the charity's campaign work would be access to primary health care for young people, said Minton. "Homelessness is not an issue in isolation - it is linked in to physical and mental health issues,

he said. "We don't know what the barriers are, but some of our young clients aren't able to access healthcare for various reasons."

Minton also said that Centrepoint had drawn up guidelines to help local authorities implement the new Homelessness Act. Under the law, councils are required to devise anti-homeless strategies for 16 to 17 year olds.

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