Chance UK is launching a drive to recruit volunteer mentors to support parents who need extra help with bringing up their children.
The charity decided to launch the campaign after discovering that many parents who used its child mentoring services felt they needed additional support as well.
A new campaign called 'ParentPlus: Support a Parent!' asks people with experience of parenting to commit some time to helping families struggling to cope with raising demanding children aged between five and 11.
The scheme will see mentors meeting parents once a week to talk through basic parenting issues such as discipline, daily routines and communication skills. Mentors will also help with parenting problems such as liaising with teachers or assisting with money management.
Chance UK claims that nine out of 10 parents who have received such support say it has had a significant impact on the relationship with their child. Yet the charity has hundreds of families on a waiting list for a parent mentor.
The mentoring charity is promoting the campaign through the ethnic minority, London and women's press.