Communications News: Charity TV channel doubles its viewing figures since 2003

The Community Channel has pushed its viewing figures up to nearly 1 million, almost double the amount of people who were watching the channel in September 2003.

A Digital Audience Research Tracker reveals that in June, 965,000 people tuned in to the digital TV service, which is owned by the Media Trust and funded by the Home Office's Active Community Unit, compared to 564,000 last year.

Viewing figures have grown since the channel moved to 24-hour broadcasting on the Sky and Telewest digital TV platforms. It has also recently launched as a channel within Sky digital TV's news and documentary section.

But Helena d'Oliveira, head of communications at the Community Channel, said more support was needed from charities to help the channel increase its influence.

"Charities still regard terrestrial TV as being their only chance of getting decent TV coverage, but the Community Channel is there 24-hours a day giving in-depth coverage on social issues," she said. "We want to reach the point where charities regard the Community Channel as one of their main conduits of communication."

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