COMMUNICATIONS NEWS: Commuter communications

International development charity VSO launched a poster campaign on London Underground trains last week that tries to make people act at once on their vague intentions to volunteer to work abroad in the future. The words aim to capture the feelings of people who are on their way to work and looking for something more meaningful and fulfilling in their lives, but have never got round to doing anything about it. The posters, which were created by ad agency Kitcatt Nohr Alexander Shaw, are appearing on 4,000 London Underground train carriage panels until the end of the month. "We chose to advertise on the Tube in order to place our message where people are likely to be feeling fed up with their everyday routine, particularly at this time of year," explained a VSO spokesman. "We're aiming to get people to act today rather than putting off making an inquiry for later."

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