The National Society for Epilepsy is establishing a new post to oversee fundraising and communications functions.
The new position, director of external relations, should be filled by the end of the year and brings together the fundraising, communications and information arms of the charity.
"Currently these departments operate separately. We want to ensure a consistent message goes out to our funders, the media and our clients and supporters,
said chief executive Graham Faulkner.
The charity is a major epilepsy group, which lobbies government and health authorities, as well as providing medical assessments and residential care for sufferers.
Collaborative working through the Joint Epilepsy Council has won concessions such as new clinical guidelines on epilepsy, and made consistency of message more important, said a spokeswoman. "The last thing the Department of Health wants is different organisations going in with different messages about epilepsy."