More than half the people in the UK are not confident using basic first aid, according to a survey by the British Red Cross in association with research company Dorling Kindersley, St John Ambulance and St Andrew's Ambulance Association.
The research, released to highlight a British Red Cross campaign to encourage people to learn first-aid skills from their own home, has been picked up by national press and will be further promoted through corporate sponsorship.
The "Would you know what to do?
campaign revolves around an interactive CD and web site designed by the British Red Cross and sponsored by financial services company Royal Sun & Alliance. The first-aid push is part of the ongoing Safer Communities campaign.