COMMUNICATIONS NEWS: Flower power

Plantlife, a membership charity dedicated to conserving wild plants in the UK, has launched a new awareness campaign around the Queen's Golden Jubilee. The County Flowers campaign encourages members of the public to go out and observe wild flowers in the countryside and then vote for their favourites. The wild flowers with the most votes will then become the official mascot for that county, with a possibility of appearing on stamps and county council publications. Residents of large cities can also vote for a wildflower that means something to their community - the flower suggested for London is the early spider orchid - and the charity hopes that the campaign will make the public more aware of the decline of wild plants. Thousands of people have voted and so far the cowslip is the most popular wildflower in Essex.

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