Communications News: Food for thought

The Stroke Association has created five cartoon characters for use on all campaign material for this year’s Stroke Awareness Week, which is targeting four to 11-year-olds.

Children will be given the chance to name the characters, known as the Stroke Preventers, who were created to teach young people about strokes.

The awareness week, which runs from 4-10 October, has adopted the theme ‘Eat a rainbow – beat a stroke’ to encourage children to eat five portions of fruit and vegetables daily.

“We want to help children develop good eating habits that can be sustained into adulthood, to help reduce their risk of having a stroke and to improve their health,” said media officer Ruwani Weerasinghe.

Presenters from children’s TV show Blue Peter are supporting the campaign.

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