The Prince of Wales International Business Leaders Forum has launched a campaign to convince business to help communities.
The initiative hopes to encourage companies globally to commit a million extra days of employee time to community engagement.
Called Engage, the campaign kicks off this week in Korea and the Philippines using a strategic network of NGOs and business organisations.
The launch was backed by results from a survey of 500 managers and employees of attitudes towards employee engagement.
The Prince of Wales International Business Leaders Forum's chief executive Robert Davies said: "There is now widespread concern that unemployment and human development challenges across the world threaten stability and prosperity. At the same time, businesses are under pressure to improve their corporate reputations."