Communications News: Global Action Plan relaunches green consumer glossy

Environmental charity Global Action Plan has relaunched its magazine Ergo as a not-for-profit, ethical consumer glossy under a new editor.

"Ergo marks a new step in a growing environmental and social awareness among questioning consumers," said co-editor Gaia Vince, who previously worked at New Scientist.

The new issue of the quarterly, which aims to go monthly next year, features articles by writer Alain de Botton and scientist Johnny Ball, and an interview with hip-hop star Andre 3000.

"At a time when many lifestyle magazines are trapped in a tedious cycle of over-consumption, celebrity idolatry and blinkered self-obsession, Ergo offers a refreshing change," added Vince.

The magazine can be bought through subscription, or from selected outlets of Borders and some independent shops.

"We aim to make it available on more news stands next year," said Charlotte Stone, the magazine's sales and marketing officer. "We've made it funky in an attempt to reach more people. We hope more people will read Ergo, and change things in their daily lives to be more environmentally aware."

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