Communications News: Grey matter

Age Concern has unveiled its first billboard ad campaign to combat ageism across England. Some 175 copies of the poster were put up in England's five largest cities last week. The poster gives details of a microsite on its main website, which shows how people can help to make age equality a reality. Visitors to the microsite are asked to write to their local MP to request that the proposed Commission for Equality and Human Rights adopts a public duty to promote age equality to protect people from ageism. An Age Concern spokeswoman said it was crucial that the Government's proposed single equality body is included in this month's Queen Speech. The microsite also asks viewers to complete a survey saying how they have been affected by ageism, and highlights a number of inequalities currently allowed by the law.

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