COMMUNICATIONS NEWS: Hansard Society to inject 'passion' into political coverage

The Hansard Society is conducting research with the interactive agency behind TV show Big Brother in an attempt to make parliamentary coverage more "passionate

and "exciting".

The charity exists to promote parliamentary democracy and has already assisted the Government with online consultations.

"We're clearly not going to have eviction votes on MPs, although some might want that,

said Rob Love, chief executive of Victoria Real, the company which runs the interactive side of the Big Brother TV show and web coverage of the Scottish Parliament. "But there is an interesting overlap since both parliament and Big Brother are trying to get people to participate. But whereas Big Brother has been successful in terms of participation, politics has not."

The charity hopes to gain insights from the programme maker into ways it can make it easier for the public to participate in debates with MPs.

Possibilities could include greater interactivity using digital TV and the internet.

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