Communications News: Leonard Cheshire in free seminar drive

Leonard Cheshire is to run a series of free seminars starting this month to promote effective marketing to disabled consumers.

Aimed at corporate marketing departments and advertising agencies, the seminars are part of the charity's ongoing Visability programme, and will show how to best ensure that marketing communication is relevant to and appropriate for disabled customers.

The first, 'Disabling Prejudice Report: Attitudes Towards Disability and its Portrayal', will be held at Capital Radio, London on 10 June.

It will show how portrayals of disability and disabled people can seriously affect marketing plans.

There will be further seminars in July and October.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus