COMMUNICATIONS NEWS: Little big man

GASP, a group that produces anti-smoking materials for charities and campaigning organisations, has mounted a campaign using stickers and posters that aims to dispel the glamorous and rebellious image of smoking that often attracts teenagers. Designed by ad agency Feel, the campaign has moved away from worthy health messages in an effort to undermine the reasoning and motivations behind why young people start smoking. The poster encourages girls to ridicule boys who smoke with a suggestive poster showing the silhouette of a boy holding a cigarette with the strapline: 'Smoking tells you exactly how big a man he really is'. GASP is also selling stickers that are designed to be displayed in teenagers' secret smoking dens. The stickers are intended to make young people feel embarrassed to be sneaking away to have a cigarette.

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