COMMUNICATIONS NEWS: Mothers' Union bids for a more diverse, younger audience

The Mothers' Union has relaunched in an attempt to attract a more diverse, younger audience and raise awareness of its lobbying and community work.

The charity relaunched last week with a new logo, a revised strapline, "Christian care for families worldwide

and a new-look web site.

The Mothers' Union aims to broaden its membership base to include more young professionals, more men and single mothers.

The organisation lobbies nationally on issues such as debt, Aids and poverty, said Clare Berry, the charity's new head of marketing.

The Mothers' Union was looking to fill a "meaning

gap increasingly felt by young professionals after 11 September, said Berry.

"I hear many of my peers complaining that they don't know their neighbour, that they don't feel safe. The message we aim to give them is get down to your local Mothers' Union branch,

she said.

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