The RNID's campaign to promote the use of reusable earplugs at music festivals has been boosted by an agreement with organisers of the V Festival to print the message on its tickets.
The charity's 'Don't Lose the Music' campaign achieved similar success last year with organisers of the Glastonbury festival and it will distribute free disposable earplugs at the Carling Weekend's Leeds site for the first time in August.
It is also asking the media to disseminate a packing checklist that the charity has placed online, which lists reusable earplugs alongside more obvious items for use at music events.
"People might think that earplugs are the last thing they will need at a music festival," said Lisa McDonald, campaigns officer. "But the reality is that the music surrounding the stages can reach in excess of 110 decibels - equivalent to the noise made by aircraft taking off."