Pop bands Blue and Atomic Kitten have given their backing to Community Service Volunteers' eighth annual Make a Difference Day.
CSV expects more than 75,000 people to get involved with the nationwide day of volunteering, which promotes giving time rather than money to make a difference in the community.
Barclays is to extend its support of the event for another three years.
The bank has set up a support scheme allowing staff to devote two work days a year to voluntary activity. Last year a quarter of its employees took part.
BAA and Walt Disney are among the organisations that have agreed to back Make A Difference Day, which takes place on 25 October.
CSV has also unveiled a new logo for the event.
- See newsmaker, p14.