Communications News: News service aims to spread voice of sector to UK media

Scores of voluntary groups will benefit from a news service dedicated to their work thanks to a joint venture between the Media Trust and the Press Association.

Community Newswire, which launched last week, will choose 20 press releases from all those it receives from charities each day to send on to UK regional and broadcast news media.

It will also send some nationally via PA Newswire, with Community Newswire branding, to allow the team to track which releases have been picked up and used.

Dominic O'Reilly, manager of the service, said he expects to receive around 100 stories per week from voluntary groups and believes the initiative will increase the voice of the sector, but particularly those groups without media personnel.

Journalists not signed up to the newswire can access the chosen stories online at www.pamedia point.press.net, while an archive will be kept at www.community newswire.org.

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