COMMUNICATIONS NEWS: No smoking advert features member of lung support group

A member of a British Lung Foundation support group has featured in a new Department of Health anti-smoking TV advert.

Janice Matthews, who attends one of the charity's 115 Breathe Easy Clubs, has chronic obstructive pulmonary disease, estimated to cause one-fifth of the UK's 12,000 annual smoking-related deaths.

The film shows Matthews, 51, battling to breathe through a nasal tube connected to an oxygen cylinder. In the advert she tells viewers: "This is me for the rest of my life", and the number for the NHS smoking helpline is flashed on screen.

"Many members of our support groups welcome these chances to talk publicly about their day-to-day life with a chronic lung condition," said a foundation spokesperson. "People want to get involved in this kind of thing because there's no other way of getting their stories told."

The advert is part of the Department of Health's 'Don't Give up Giving Up' campaign.

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