The new director of campaigning group Ash, Deborah Arnott, says smoking in the workplace and enforcement of Britain's new tobacco advertising ban will be the charity's main focus of future campaigning.
Arnott, who was previously head of consumer education at the Financial Services Authority, replaces Clive Bates, who has joined the Government's Strategy Unit. At the FSA, she campaigned to get financial education onto the school curriculum.
"It's time to take a deep breath now the advertising ban is in place and make sure it isn't circumnavigated by alternative promotional methods," she said. "And we need to ensure people are protected from the harmful effects of second-hand smoke."
Arnott's varied CV includes becoming the first female industrial relations officer at Triumph Cars and working as a programme editor for London Weekend Television.
"I've always been interested in public health issues and as a journalist made programmes on smoking," she said.
Donald Reid, chair of Ash's board of trustees, said: "Deborah's experience in campaigning, the media and communications will prove invaluable."