NSPCC hopes to encourage thousands of troubled children to talk about their feelings by distributing up to 1 million pocket-sized booklets in secondary schools across the UK.
The campaign booklet, called Worried? Need to Talk?, provides sources of help for pupils suffering from abuse, violence, bullying, racism, or depression and those living in care. Designed in consultation with young people it also explains what abuse is and how to find the right people to talk to.
It will be sent to personal, social and health education co-ordinators in every secondary school in the UK, and is designed for children aged 11-17 years.
"Children and young people may not want to talk about their concerns because they may feel embarrassed, or that they won't be taken seriously or understood," said Phillip Noyes, director of policy at NSPCC. "But the campaign tries to show that there are people to turn to, and that speaking out can be the first step to turning a problem around."
The charity has also launched a website to provide young people alternative access to the campaign material. For details see www.worriedneed2talk.org.uk.