The Positive Place, a south London-based charity for those living with HIV and Aids is running a poster campaign aimed at stemming the rising numbers of heterosexual men with HIV or Aids. Posters will go up in bar and club toilets in the London and Manchester areas. The posters show a close-up of a woman's breasts with condoms over her nipples and the line "Nothing should take your mind off safe sex". Posters will be put up in prominent places - above urinals, hand dryers, and near condom machines. The Positive Place supports 5,000 people a year living with HIV and Aids, running self-help groups and training courses. The charity wanted to prevent complacency among heterosexual men regarding the disease. In 2001, the number of heterosexuals contracting the disease exceeded gay men for the third year in a row.

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