COMMUNICATIONS NEWS: The poverty link

Crusaid is featuring real people who have received help from the charity's Hardship Fund in its latest advertising campaign. Crusaid's Hardship Fund distributes money to impoverished people with HIV and Aids in the UK, and the charity hopes that the campaign will raise awareness of the link between HIV/Aids and poverty. Each poster illustrates the harsh reality of living with HIV, and aims to re-engage people with the issues pertaining to the disease. "Crusaid is determined to increase recognition of World Aids Day," said Alison Heyes, spokeswoman at Crusaid. "Red ribbons are becoming a rarer and rarer sight each year. These posters have been specifically designed to make people remember that the HIV/Aids pandemic has not gone away." Launched to coincide with World Aids Day on 1 December, the posters will be displayed in 500 tube stations across London.

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