Communications News: Quit enlists The Sun to promote 'Quitter of the Year' awards

Anti-smoking charity Quit has secured the help of The Sun newspaper to ensure that its fourth 'Quitter of the Year' awards receives national media coverage.

The awards are designed to inspire others to stop smoking. The winner will be awarded the 'Quitter of the Year' title, plus £2,000-worth of holiday vouchers at a ceremony in early October. Eight short-listed finalists will also be treated to a celebratory day out in London.

For the second year, awards will also be given to the best celebrity quitter and to the most helpful health professional or team whose dedication has helped others.

"These awards congratulate those individuals who have quit," said chief executive Steve Crone. "They also demonstrate to people trying to stop smoking that they are not alone."

Information leaflets will be placed in GP surgeries and independent pharmacies throughout the UK, inviting nominations for the awards, which are sponsored by nicotine replacement therapy manufacturer Nicotinell.

The charity is asking people to call its helpline on 0800 002 200 to enter themselves or ex-smoking friends for the title.

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