COMMUNICATIONS NEWS: Raising awareness

Macmillan Cancer Relief has joined forces with the Roy Castle Lung Cancer Foundation for the second consecutive year to promote Lung Cancer Awareness Month. They are running a series of awareness and campaigning events throughout November to try to improve the public's understanding of the causes and symptoms of the disease, which has the highest death rate of all cancers in the UK. The two charities hope to build on the success of last year's campaign by using Andy Capp cartoon images on posters and billboards, which are designed to convey the campaign's messages in a light-hearted way. Using the strapline 'Do you know what to look for?' the posters seek to inform people of the main symptoms of lung cancer such as a repetitive cough or breathlessness. The posters will be distributed to 6,000 doctor's surgeries, retail outlets and other public places throughout November.

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