The Royal National Institute of the Blind has conducted the largest ever survey of adults with sight problems. The results, some of which were revealed this week, will form the cornerstone of a new awareness campaign that will focus heavily on employment issues affecting the blind and partially sighted, three-quarters of whom are unemployed.
The awareness campaign aims to create a stronger connection between RNIB and its core target audience of ABC1C2 women aged 35 to 65, making them realise that sight loss is more common than they think, and that RNIB is relevant to them.
Over 1,000 visually and non-visually impaired people were interviewed for the survey, which highlights the difference between how people think blind and partially sighted people are looked after and the reality.
RNIB spokesman Grant Imlach said many questions focused on workplace issues. "We want to push employment next year,
he said. "Many businesses aren't aware of schemes that entitle them to funding for helping blind and partially sighted people.