COMMUNICATIONS NEWS: RNID targets young clubbers

Simon Ellery

The RNID is campaigning for young people to wear earplugs when they go clubbing to prevent premature hearing loss.

Three out of four young people who go to clubs or gigs regularly risk permanent hearing damage, according to research by the charity. While 46 per cent know that ringing in their ears is a sign of damage, 59 per cent don't realise it is irreversible.

The Don't Lose the Music campaign encourages people to be prepared on a night out and to take regular breaks from the dance floor by using chill-out areas.

Brian Dow, joint head of campaigns at RNID, said: "We need to get to a stage where remembering to take your earplugs with you on a big night out is as commonplace as remembering safe sex protection.

"If we don't, we are roller coasting towards an epidemic of premature hearing loss in middle age."

The charity wants the music industry to position speakers in nightclubs in safe places and offer more chill-out spaces. Members of the BBC TV music show Fame Academy are supporting the campaign.

The message from the RNID is that noise levels are dangerously high if you can't talk to someone two metres away without shouting. Talks have already begun with some dance venues about offering earplugs to clubbers.

The message will be promoted through a postcard and video campaign during the summer targeting clubbers, students and festival goers.

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