COMMUNICATIONS NEWS: Samaritans to use MTV slot for mental health film project

Radiohead are to provide the soundtrack for a series of short films on mental health which will be broadcast on MTV.

Young British film-makers will be invited to submit films for the slot as part of an awareness project run by the Samaritans with the Department of Health's Read the Signs mental health campaign.

"We spoke to a number of media companies as part of the rebranding exercise last year," said Sarah Nelson, spokeswoman for the Samaritans. "MTV gives a certain amount of airtime to non-commercial causes as part of its pro-social remit, and when they were approached by Read the Signs, they contacted us.

"The aim of the films is to demystify mental health problems. The winning film will reflect the campaign messages we're trying to get across: that talking doesn't mean you're weak."

Phil Selway, of Radiohead, said: "When the biggest killer of young men in the UK is themselves, anything the band can do to draw attention to the issue of emotional health is worthwhile."

The films will be screened across the UK and Republic of Ireland from 5 May during MTV's normal schedule.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Guide: What insurance does your charity need?

Guide: What insurance does your charity need?

Partner Content: Presented By Markel

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now