COMMUNICATIONS NEWS: Save the Children unveils campaign to tackle poverty

Save the Children will launch a five-year campaign against child poverty to coincide with Save the Children Week, which will run from 28 April to 4 May.

The damaging effects of globalisation on the world's children will be key to the Global Beat Poverty Campaign, which the charity will tie in with chancellor Gordon Brown's International Action Against Poverty initiative (IAAP), launched last year.

The children's charity will liaise with the IAAP for the event. The IAAP is made up of a broad coalition of NGOs and faith groups including ActionAid and CAFOD.

Campaign activity is planned for the summer with the initiative focusing on tackling issues such as AIDS, the population explosion and international conflicts.

"Governments are struggling to meet the demands of the largest generation of young people the world has known,

said Save the Children's director-general Mike Aaronson in a speech last year.

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