Communications News: Shelter debuts web game in attempt to tackle bad housing

Shelter has devised a quirky online game to recruit people to its 'One Million Children' campaign, which was launched last month to urge the Government to act to end bad housing conditions.

In line with its new strategy and strapline: "Bad housing wrecks lives" the charity is asking visitors to its internet homepage to "solve the housing crisis in three easy steps" by clicking on a large banner advertisement.

Players are asked questions about the size of their house and how many people live there. They are shown examples of varying numbers of children who could legally be squeezed into players' homes without being classed as overcrowded.

Shelter estimates that under current legislation, two extra people per room can live alongside existing occupants.

The game ends by telling players that sharing their homes would be impractical, and are asked to sign up to Shelter's campaign instead.

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