Communications News: Site Visit - www.teammariecurie.com

Campaigning and active fundraising are at the heart of most charities' daily activities, so this week we're focusing on a microsite set up purely to raise money for a specific cause, as opposed to a central organisational site. Team Marie Curie is a mountain bike racing team based in northern England that funnels donations to the local Marie Curie Cancer Care in Bradford. The site publishes news and features on the team's progress while raising awareness of its involvement in fundraising.

Main pages

The team says it needed a focal point where it could publish race reports, reviews and rider profiles alongside simple information about the team, riders and sponsors. With help from a company called Massive, the result is a clean, attractive place to follow the sporting heroes' progress and get lifestyle tips on fitness (using two wheels, of course). The donation facility is clearly but not obtrusively laid out (it is in fact a link to the just giving.com website).

Special features

The site's palette reflects the navy blue and orange livery of both the team and Marie Curie itself. Also welcome is the conciseness - there are only seven pages but it gets the job done in that space with room to spare.

MARIE CURIE BRADFORD SAYS:

"Since 1999, Team has raised the fantastic sum of £150,000 for Marie Curie Cancer Care, and one of our in-patient rooms at the Bradford Hospice has its name on the door. They have been not only exemplary fundraisers but also great ambassadors, raising the profile of the charity by sporting our logo."

Site Visit is by technology writer Gary Flood.

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