Communications News: A soldier's tale

Help the Aged has invented a fictional character called George to publicise the abuse of elderly people, which the charity claims affects 500,000 people every day. George's story is told in 400,000 packs, which were mailed to supporters this week. The packs tell of how he became a Royal Engineer during the Second World War and was beaten, kicked and burned but refused to talk. However, further inspection of the pack reveals that George's abuse didn't happen in the battlefields of 1944, but in the care wards of 2004. The campaign is designed to increase public awareness of carers' abuse of older people, who are often too scared to speak up. Inserts will also be placed in the Mail on Sunday and Radio Times next month.

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