A long-running campaign to return the otter population to the levels of the 1950s received a major media boost last week.
A map produced by the Wildlife Trust showing the return of otters to towns and cities across Britain received extensive coverage in the broadsheet press. The Daily Mail, the Express and local papers also covered the story, as did Radio 4's Today programme and Five Live.
The map was accompanied by statistics compiled following recent survey by the trust. The study showed that otters have been spotted in more than 100 towns and cities, many for the first time in 30 years.
The trust has 24 officers working across the UK on educating landowners and influential people on ways of conserving the otter.
Liz Woznicki, a spokeswoman at the trust, said: "Coverage like this is incredibly valuable for us. It helps us get our message across to local authorities and planners.
"We are fortunate in that there is so much interest in otters, not just in the countryside but also among urban areas."