COMMUNICATIONS NEWS: WORLD AIDS DAY - World Aids Day wins better recognition and more coverage

World Aids Day received greater media attention this year than in the past, according to Terrence Higgins Trust.

The global event on Monday saw extensive coverage of the '3 by 5' initiative by the WHO, UNAids, and the Global Fund to fight Aids, TB and Malaria.

The campaign's aim is to get life-prolonging anti-retroviral treatment (ART) to 3 million more people by the end of 2005. Worldwide, 40 million people have HIV. In poorer countries, 6 million people with Aids need immediate ART treatment but only 8 per cent get it.

Lisa Power, head of policy, campaigns and research at the Terrence Higgins Trust said: "This year's World Aids Day has generated more media interest than in the past. The UK's HIV NGOs always work hard to push the issue, but this year the willingness to listen has increased. International aid agencies have also done much to ensure that the UK media takes notice of the global epidemic."

In the UK, World Aids Day was marked by events across the country including vigils, exhibitions and shopping centre stalls. The Terrence Higgins Trust auctioned jeans worn and signed by celebrities such as Robbie Williams.

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