COMMUNICATIONS NEWS: World Farming uses Star Wars spoof to reach youth market

Compassion in World Farming has put a short comedy on the internet as part of its campaign to abolish farm animal genetic engineering.

The 10-minute online film entitled "Farm Wars: Attack of the Clones", is a spoof of the current Star Wars film, and features the rebel alliance investigating weird goings-on at Farmer Darth Vader's Ewok farm. It also features extracts from Compassion in World Farming's report on farm animal genetic engineering and details of the harm this could cause to animals and humans.

The film has received thousands of hits from around the world since it went live last month, said Gary Reese, campaign manager for Compassion in World Farming. It is part of the organisation's strategy to increase the percentage of younger members to 10 to 20 per cent of its supporter database over the next year.

Compassion in World Farming co-ordinates the European Coalition of Animal Welfare Organisations and will distribute information in Europe through its 22 partner organisations. The campaign will involve public education activities and street-based publicity stunts based on globalisation issues.

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