Communications: Site Visit - www.dogstrust.org.uk

Dogs Trust is the UK's largest canine welfare charity, and its website has a strong campaigning feel. There are regular updates on news stories and campaigns on all aspects of dog welfare, from re-homing abandoned animals to taking care of pets and neutering puppies.

The site is friendly and accessible, with lots of practical advice on looking after dogs - your own and those cared for by Dogs Trust.

Main pages

The site is divided into six sections: sponsoring a dog; re-homing a dog; information about campaigns; online press office; learn with dogs; and information. Each has several sub-sections. There are freebies such as screensavers, games and links to animal sites. You can also find details of dog-friendly hotels and restaurants.

Special features

Dogs Trust has possibly the only website with its own canine columnist. Poppy ("the office dog with an opinion") has surprisingly intellectual interests for a lurcher - one of her recent columns examined the Government's draft Animal Welfare Bill. The website also boasts a full virtual tour of a dog re-homing centre.

Dogs Trust says

"Our site is designed to be simple, informative and profitable. This year we expect £1m to be donated through the site - if you had told us that a few years ago, we would have laughed.

"The online tour of one of our re-homing centres has changed a lot of people's attitudes towards giving a home to a rescued dog and we've saved many more as a result."

- Site Visit is by technology writer Gary Flood.

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