Communications: Site Visit -

Not all charities are international in scope and appeal, but that doesn't mean useful internet activity is the preserve of top charities alone. Take this nice little site from an organisation that campaigns for funding to help young people take part in air sports. It mixes a healthy amount of news, case studies and information about various issues, as well as pictures and graphics. The layout is clear and simple, and well reflects the charity's purpose and spirit.

Main pages

The main page has a lot of information on it - perhaps a bit too much.

But there are easy-to-use links, a search engine and well-defined action buttons - to find out about making a Gift Aided donation, for example.

A few quibbles: there seems to be an awful lot about the trustees and their contact details, which are hyperlinked so you can email them (you have to put your cursor over the links to find this out - why not underline them as is the convention?).

Special features

Photography on the site is strong but not overpowering, as can happen when smaller non-profits get their hands on Dreamweaver. This is by people who love what their trust does and want to communicate it. It's a great example of how to make the web work.

Royal Aero Club Trust says

"Our site has undergone a dramatic shift in design and maintenance. It began as a simple text-based half-dozen pages, but our re-launch has given us a more complex, graphics-enhanced web presence. We think the new site's a lot easier to update and much more interesting."

Site Visit is by technology writer Gary Flood

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