"The Salvation Army for a new generation" is the tagline of this sub-brand of the well-known Christian charity. The website's tone is lively, passionate and engaging. There are lots of different 'ways in', as well as a sense of a lot going on. The site integrates into the charity's other Alove work, with features, downloads, screensavers, back issues of its magazine and campaign information.
As mentioned, there's a lot going on with Alove's website - perhaps too much. There are nine banner ads on the home page, which are actually links to other features, but appear quite similar to adverts.
This is fine, but sometimes less is more. The nice scrollbar verse of the day on the browser almost gets overlooked as there is so much else to see. The charity carried out plenty of research before launching the site, so its business may be a deliberate ploy, but a future version might look at ways of making what's on offer stand out.
Sites live or die by feedback and Alove has a neat twist on this with use of Lego icons to underline how connection is a prime objective. Another nice feature is a well-stocked resources centre with details on the latest books, CDs and other information.
The Salvation Army says
"Our website is an expression of the Salvation Army for young people.
Visitors engage with life issues, get involved in social action, pray online, download resources and get connected. It's about equipping people to make a difference in their world and explore what it means to be part of the new generation."
Site Visit is by technology writer Gary Flood